Whether you want to browse tips based on ad format or fine-tune your targeting strategy, you’ll find it all here. Here you can explore our best advice on everything from getting started to managing your budget to measuring your results. Feeling Inspired by These Examples of LinkedIn Ads?įind ad tips and best practices for crushing your own campaigns in the LinkedIn Success Hub. As a result, the company grew its email database by more than 25% and achieved excellent click-through rates. With LinkedIn Message Ads, you can send targeted messages directly to the people who matter most to your business delivered in real-time while prospects are.

Step Two: Connect with people in a meaningful way. Here, we’ll show you the right way by going through a few steps that make things easier for startups: Step One: Use LinkedIn to find the right audience and leads. Integrative Therapeutics set the stage for maximum impact with its featured eBook by first researching topics that were gaining most traction within the industry. There’s a right and wrong way to use LinkedIn for your email marketing efforts. But by aggregating known titles and relevant skills, they developed the right audience and engaged them with a mix of Sponsored Content and Message Ads. The job titles for people who benefit from their products vary widely, so targeting by traditional means can be tricky.

This is the case for Integrative Therapeutics, a manufacturer and distributor of nutritional supplements marketed to integrative medicine clinics across the country. Some companies lack clearly-defined professional labels within their customer base.

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